JUN 2016
The Third Bid for Love Charity Auction Successfully Held in Shanghai

The Third Bid for Love Charity Auction successfully held in Shanghai. Over 150 guests attended the event, raising funds to help the left-behind children in China.


Bid for Love is a meaningful event. All the auction pieces are painted or donated by professionals of real estate and finance industry. The fund raised will be 100% used for student sponsorship program and Farmer Entrepreneurship Baton Relay Plan through event’s charity partner Shanghai Soong Ching Ling Foundation, aiming to improve the left behind situation in China.




Ten students from Pudong Xuanqiao Community Art Center kicked off the event with the song “Beautiful Light” to welcome the guests. The song expressed their passion for life and deeply moved everyone.

Throughout the event, it raised charity fund through auction, silent auction and charity sale. Many renowned artists and professionals of real estate and finance industry contributed their art work for charity auction. China’s first Olympic swimming gold medal winner, Zhuang Yong also attended the event and purchased one of the auction pieces to support the good cause. All the guests showed their enthusiasm towards the charity auction. A total of RMB990,000 was raised through entire event.



KFoundation Bid for Love had received good support from co-sponsors, including Standard Charter, Lakeville Luxe, DTZ / Cushman & Wakefield, KBR, Chong Bang Group, Identica, AMTD, lwk & partners, Puli Hotel, Nissan Reishi, El Patio, Aboro Academy, VA Capital and Jiahou Florist. The Founder, Director and Chief Executive of KaiLong Investment Hei Ming Cheng expressed his appreciation to all the sponsors. He assured that KFoundation would continue to support charity as part of the firm’s pledge and dedication to corporate responsibility.


Click to view event video


About KFoundation

Being one of the leading players in Greater China's vibrant investment and asset management market, KaiLong also takes up the corporate social responsibilities by joining forces of our employees and friends to contribute to the society. With initial funding from KaiLong, donations from KaiLong staff members and friends, KFoundation was founded in 2011. KFoundation promises that 100% of donation goes to charity. To date, KFoundation raised over RMB2.6 million and spent over RMB1.6 million in charity projects.


2015 Guizhou Charity Tour News and Events Joining forces to give back to the society